Last August, The Ray’s partnership with Pirelli North America was announced. Located near the Pirelli factory in Rome, Georgia, The Ray Highway will benefit from this multi-tiered partnership focused on tires and the circular economy. By sharing best practices and collaboratively driving development, education and innovation of zero-waste technologies, the intention is to advance research and solutions in the transportation sector.

With multiple studies pointing to the advantages of both rubber-modified asphalt and the re-use of tire material, Pirelli is investigating future projects with The Ray to further research the impact of rubber-modified asphalt, as well as the use of tire-derived aggregate for stormwater galleries.  

“Being part of sustainability solutions that extends beyond just our product is an important part of our commitment to climate action,” says Maureen Kline, Vice President of Public Affairs and Sustainability at Pirelli North America. “We know that tires are the one thing that truly comes between our customer and the road. By working with The Ray, we can join forces to identify challenges, develop solutions and drive real change.”

Learn more about Pirelli’s sustainability initiatives.