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Next-gen highway striping has been deployed on a strip of highway in Georgia with the aim of making roadways safer while also helping to accommodate advanced driving systems (ADS) technology.

The Ray, an 18-mile stretch of Interstate 85 in southern Georgia, functions as a test bed for next-generation highway technologies. A new partnership among the Georgia Department of Transportation (GDOT) and private-sector companies, like 3M and Panasonic, has seen the deployment of 3M’s Connected Roads All Weather Elements striping with what the company is calling “refractive bead technology.” In short, tiny reflective beads are embedded into the striping to make it more visible to human drivers and cars equipped with ADS.

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