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Reprinted from K.C. Boyce’s article on Market Strategies International website.

…I spoke with Allie Kelly, executive director of the nonprofit The Ray, which installed the solar roadway at the Georgia Visitor Information Center. She echoed this line of thinking, saying that an animating question for her organization’s work is “can the right of way bring an additional layer of value beyond its core mission of safe travel from Point A to Point B?” While this exploration of additional value streams is broad to the point of being overwhelming, The Ray determined that one of the earliest wins was energy production.

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